Engagement metrics measure how audiences interact with content. At CelebFarm, comprehensive metrics such as likes, comments, shares, saves, and click-through rates can be monitored for each and all deliverables' content. These metrics are also used to generate performance indicators, such as AER, to evaluate the success of a campaign.
Content Hub
Centralized content management & monitoring.
Manage all campaign-related content by tracking different statuses, reviewing and approving content, and monitoring real-time performance of live content.
Content Hub
Monitor content
Media management and status tracking in a single location.
- You don't need to handle hundreds of drive links; sort content by creators and campaigns.
- This way campaigns can maintain relevance, resonate with target audiences, and achieve their intended goals effectively.
Review & Approve
Critical checkpoint in content creation.
- Review content from creators to ensure that posts, videos, or articles align with campaign goals, brand guidelines, and legal standards.
- Approved content is published or released according to the campaign timeline, ensuring consistency, quality, and brand integrity are maintained.
Real-time performance tracking
Real-time monitoring of creators content.
- Monitor content performance like engagement, views, and impressions from the moment it goes live.
- Live tracking and measuring ROI for individual and combined content performance, to provide insights for informed decision-making and optimization.
FAQs
Frequently Asked Questions
All the information you require is available here. If you have any unanswered questions, feel free to reach out to our team.
What are engagement metrics?
What if the content does not meet the necessary expectations?
If the content does not meet the required standards during the review process, the brand can label it as "Change Required" and engage with the creator to discuss necessary adjustments.
How does the content review process contribute to a campaign's success?
The content review process is crucial for maintaining campaign effectiveness by ensuring that all content adheres to guidelines maintains brand integrity, and meets legal standards. Additionally, it aids in scheduling content publication dates during the approval phase.
Top content management tools for influencer marketing campaigns?
CelebFarm's Content Hub is the premier tool for managing and tracking collaboration content. It provides status updates like in progress, in review, change required, approved, and live, to keep track of each influencer marketing campaign’s deliverables. Additionally, you can also set posting dates and monitor the performance of live content.